International Trademark Registration (120+ countries)

Protect your brand on international markets. We will identify the right countries, check the risks, calculate the fees and run your trademark through the Madrid System or a national filing all the way to granted rights.

  • One application for all the countries you choose
  • Base application audited before filing
  • Exact fees known before you pay
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When it makes sense to file abroad

A Ukrainian certificate gives your trademark legal protection in Ukraine. If the brand moves into other markets, protecting it there takes a separate registration — through the Madrid System or a national procedure.

  • Export and new markets

    You are planning to sell goods or services abroad, open a representative office, work with distributors or take part in international trade fairs.

  • Selling on marketplaces

    Amazon Brand Registry, Etsy, eBay and other platforms: access to their brand-protection tools normally requires proof of your rights to the mark in the relevant country.

  • Distributors and partners

    A foreign counterparty asks for proof of your rights to the brand — or, where there is none, registers your mark in its own name.

  • Franchising and licensing

    If you grant foreign partners the right to use your brand, a trademark registration is what secures those rights legally in the countries you need.

  • Investment and exit

    Registered trademarks are part of a company’s intellectual assets. Due diligence looks at the territory and the scope of rights covering the key brands.

  • Fighting counterfeits

    Registration creates the legal basis for acting against unauthorised use of the brand — on marketplaces, in advertising, and when counterfeit goods cross the border.

Two ways to go abroad

There are two routes to protecting a mark in another country. They are not rivals — the choice depends on how many countries you need and whether they are party to the Madrid Agreement.

The Madrid System

through WIPO

How it is filed
One application in one language, filed through UKRNOIVI to the World Intellectual Property Organization
Coverage
Up to 120+ member countries from a single application — you choose which
Payment
A UKRNOIVI fee of UAH 2,400, plus the WIPO fee — set by the number of NICE classes, the type of sign (word or combined) and its colour (black-and-white or colour) — plus the cost of our work
Adding countries later
Every extension is a new application with its own set of documents
Link to the Ukrainian application
A Ukrainian base application or registration is mandatory; for the first 5 years the international registration depends on it

Choose it whenWhen you need several countries or plan to expand in stages.

National filing

direct to each office

How it is filed
A separate application to each national office, in its language and under its rules
Coverage
One country = one application (with the EU as the exception: a single EUIPO filing covers 27 countries)
Payment
Separately in each country: the office fee plus a local attorney’s fee
Adding countries later
Every new country is a procedure from scratch
Link to the Ukrainian application
Does not depend on the Ukrainian application at all

Choose it whenWhen it is a single country, one outside the Madrid System, or one with registration rules of its own.

What is needed to file an international application

An international application never stands alone — it always rests on a Ukrainian base application or registration. Below is the full list of the documents and data we start from.

  • A Ukrainian base application or certificate

    An international application can only be filed for a sign already filed or registered with UKRNOIVI. If there is no base filing, we start with that — a separate service.

  • The image of the mark

    Exactly the same sign as in the base application. It cannot be changed or reworked at the international stage.

  • The list of goods and services in NICE classes

    After filing, the list can only be narrowed, never widened, so we name every class you may need from the start.

  • The list of countries and a power of attorney

    The countries are named in the application; the power of attorney lets us act on your behalf. Further countries can be added later by a separate request.

How international registration runs

  1. 01

    Audit of the base application

    We check whether the Ukrainian certificate or application works as a base, and run a patent search to establish whether the sign can be registered in the countries you want — without narrowing the list of goods.

  2. 02

    Choosing countries and classes

    We look at where you sell goods or supply services — or plan to — where you manufacture and where the counterfeit risk sits, and draw up the list.

  3. 03

    Calculating the fees

    We compute the WIPO fees for your list: the basic fee, the individual fees of particular countries, and the surcharges for classes beyond three.

  4. 04

    Filing through UKRNOIVI

    We prepare and file the international application. The Ukrainian office certifies that it matches the base filing and forwards it to WIPO.

  5. 05

    Examination in each country

    WIPO records the mark in the International Register, after which every designated country runs its own examination — from 4 to 12 months, depending on the country.

  6. 06

    Protection and monitoring

    You obtain protection in the countries that confirm the registration, for 10 years and renewable. We track the deadlines and any office actions.

Worth knowing in advance

Dependence on the Ukrainian application — the first 5 years

This is the defining feature of the Madrid System, and it is better learned before filing than a year afterwards. For 5 years from the date of international registration, it stays tied to the Ukrainian base application or certificate.

  • If the base application is refused or withdrawn, or the certificate is invalidated, the international registration ceases in every designated country at once.
  • Narrowing the list of goods in Ukraine narrows it in the international registration too.
  • After 5 years the international registration becomes independent: what happens to the Ukrainian certificate no longer affects it.

What international registration costs

There is no single price: the total is made up of the WIPO fees, the UKRNOIVI filing fee and our own charge, and it depends on the list of countries and Nice classes you choose.

WIPO fees

fromCHF 653

The basic fee for a black-and-white mark (CHF 903 in colour), covering three classes. Then CHF 100 for each designated country and for each class beyond three. The US, the EU, Japan and a number of others charge their own, higher individual fees.

UKRNOIVI state fee

UAH 2,400

For filing the international application through the Ukrainian office. Paid once, whatever the number of countries.

Our services

from€600

Preparing and filing the application and seeing it through to protection. Plus UAH 1,500 for the consultation on choosing countries and a protection strategy.

We will price your country list

Name the countries and classes and we will come back with the exact fees and the cost of our work — no guesswork calculators.

Official WIPO fee calculator

How trademark registration differs by country

An international registration does not mean the same rules everywhere. Check the main requirements and the local specifics on the markets people file in most.

  • European Union

    EUIPO

    One application, protection in all 27 EU member states at once. Available both through the Madrid System and directly at EUIPO.

    Read the guide

  • United States

    USPTO

    Evidence of use is required. A precondition for Amazon Brand Registry. Individual fees apply.

    Read the guide

  • China

    CNIPA

    A strict first-to-file market. We also recommend registering a version of the name in Chinese characters.

    Read the guide

  • UAE

    UAE Ministry of Economy

    A trading hub between Europe, Asia and Africa. Text elements need an official Arabic translation.

    Read the guide

  • United Kingdom

    UKIPO

    Since Brexit an EU mark does not extend to Britain — a separate registration is needed.

  • Türkiye

    TÜRKPATENT

    A frequent destination for manufacturing and trade; a member of the Madrid System.

  • Canada

    CIPO

    In the Madrid System since 2019, with some of the most detailed requirements for the list of goods.

  • Japan

    JPO

    Individual fees and strict requirements on the distinctiveness of the sign.

Need a country that is not on the list? The Madrid System covers more than 120 states — write to us and we will check it and price it.

Get a consultation

Our Advantages

Reliable and Protected

We protect your trademarks and copyrights. We safeguard the intellectual property of our clients in Ukraine and abroad.

More about us

Wellmarks provides trademark registration and brand protection in 120+ countries worldwide — through the Madrid System and national patent offices.

From company formation to brand scaling — we legalise, protect and support your business at every stage of its development.

Every brand is a story. We develop personalised protection strategies based on the client's goals, market and ambitions.

We remain your partner even after the paperwork is complete — helping with licensing, franchising, contracts, copyright and patents.

Every stage of cooperation is documented in contracts. We meet deadlines and give clients a clear understanding of every step. No bureaucracy, no delays.

We don't just file documents — we build a systematic, profitable and legally protected business.

  • 15+years in the field
  • 98%successful cases
  • ★★★★★client rating

Planning to enter foreign markets?

We will pick the countries, check the base application and calculate the fees — before you pay for anything.

Get a consultation

Reviews about Wellmarks

Владимир Левченко
3 місяці тому
Google

Дякую професіоналам! Реєстрував торговельну марку. Без зайвих рухів, зробили все як треба.

Translated from Ukrainian

Vsi Molotki
3 місяці тому
Google

Дуже задоволений сервісом

Translated from Ukrainian

Марк
5 місяців тому
Google

Дуже задоволений співпрацею. Звертався з питання реєстрації торгової марки — усе пройшло швидко, чітко та без зайвих складнощів. Команда професійна, з…

Translated from Ukrainian

Сергій Слюсаренко
4 місяці тому
Google

Щиро дякую команді агенції WELLMARKS за поміч в реєстрації торгівельної марки і штрих кодів до товарів. Я цілком задоволений. Рекомендую.

Translated from Ukrainian

Ирина Ковалева
4 місяці тому
Google

Класна, перевірена компанія. Замовляли реєстрацію торговельної марки в Україні, продовження реєстрації ТМ в Україні, реєстрацію торговельної марки в А…

Translated from Ukrainian

Наталія
5 місяців тому
Google

Чудові спеціалісти. Швидко, професійно, оперативно

Translated from Ukrainian

Rake Runner
7 місяців тому
Google

Звертався за допомогою стосовно реєстрації передачі авторського права. Договір склали, авторське право зареєстрували. Дякую

Translated from Ukrainian

Наташа Васильева
8 місяців тому
Google

Дякую! Якісна і відповідальна робота

Translated from Ukrainian

Pa Print
8 місяців тому
Google

Регистрировал торговую марку — все понравилось, отношение к работе супер!

Translated from Ukrainian

Frequently Asked Questions

For the Madrid System, yes. An international application rests on a base filing: the mark must at least have been filed with UKRNOIVI, and preferably already registered. For national filing, no — most countries can be approached directly, without a Ukrainian application.

Submit application

500 characters left

International trademark registration: how it works

International trademark registration means obtaining legal protection for your brand outside Ukraine. A Ukrainian certificate for a mark for goods and services is valid only within Ukraine, so protection abroad requires either an international application through the Madrid System or a separate national registration in each country.

The Madrid System is administered by the World Intellectual Property Organization (WIPO) and brings together more than 120 states. The idea is simple: instead of filing a dozen applications in different languages and hiring an attorney in each country, you file one application in one language and pay the fees in one currency — Swiss francs.

The application goes through UKRNOIVI, which certifies that it matches the Ukrainian base application or registration and forwards it to WIPO. WIPO then records the mark in the International Register, and each designated country examines it under its own law and may refuse — which is why an international registration is not "one registration for the whole world".

Protection runs for 10 years from the date of international registration and can be renewed indefinitely. The geography can be extended at any time: new countries are added by a separate request, without going through the whole procedure again.

The Madrid System or filing country by country

The Madrid System is cheaper and faster once several countries are involved: one application, one payment, one term. National filing costs more — each country has its own fee and its own local attorney — but it does not depend on the Ukrainian application and is the route where a country is outside the Madrid Agreement or has registration specifics of its own.

The European Union is a case of its own. A single EUIPO application gives protection in all 27 member states, and it can be filed either through the Madrid System or directly. Which is better depends on whether the same filing also needs countries outside the EU.

In a consultation we do not sell a "package": we cost both routes against your list of countries and show the difference in money and in time. Often the sensible answer is to take most countries through Madrid and one or two nationally.

Registering a trademark abroad, for Ukrainian business

Wellmarks has worked in intellectual property since 2010: more than 5,100 registered trademarks and registrations in 120+ countries. We run international filings through WIPO, EUIPO, USPTO, UKIPO and national offices, and where a country’s law requires a local representative we work through partner attorneys.

The most common mistake we are called in on is registering after the fact: the brand has been selling on a marketplace for a year and someone else has already registered the mark in that country. Recovering the name is possible, but by then it is a dispute — different timescales and different money. International registration belongs in the plan for entering a market, not in the response to the first problem.

Wellmarks has its own office in Kyiv: you are welcome to come in for a consultation with the patent attorney in person. We also work remotely — you send the documents online and receive the progress of the application by email. The service is available in every city of Ukraine — Kyiv, Lviv, Odesa, Kharkiv, Dnipro, Zaporizhzhia, Vinnytsia, Ivano-Frankivsk, Poltava and others — and for businesses operating from abroad.